Women's Sports Fan Product Line

We were to choose a sports team and create a line of merch products for the women fans of that team. I chose The Pittsburgh Steelers, as my boyfriend's family are big fans and I wanted to work with a sport I am not as knowledgable in. I chose to create a "Home Game" Lounge Line for women steeler's fans that enjoy watching the game from the comfort of their home. I redesigned the logo to make it more subtle, softer, and more "feminine", and I wanted to create a Louis Vitton type pattern that anyone could enjoy whether they recognize the Steeler's iconic stars, or not.